Chapter 1: The Importance of Completing Your Welcome Sequence

Before diving into any other endeavors, it's vital to prioritize one specific project to ensure greater financial success: your email welcome sequence.

During my time in college, I encountered a challenging engineering assignment. I was tasked with constructing a two-foot cube entirely from half-inch wooden strips, held together solely by dowels and toothpicks—no glue, no hardware, and absolutely no shortcuts allowed.

As part of the final evaluation, we subjected our creations to an industrial press that measured their crushing strength. Our grades depended on how much weight our cubes could withstand, with a minimum requirement of 500 pounds for a C and 1,500 pounds for an A. It was excruciating to witness the destruction of these two months of hard work in mere seconds.

I thought I had a brilliant design and pushed the limits of the project rules. Despite my experience as a woodworker, I took too many risks, and my cube crumbled under just 300 pounds. It became clear that I had failed to establish a solid foundation for my project.

This experience illustrates a critical point: when you don't start with a strong base, particularly in your creative endeavors, you risk building a thriving business on a shaky foundation. Imagine the frustration of placing a full glass of water beside your laptop while a toddler colors nearby.

Every creative endeavor requires a solid foundation, and in this case, that foundation is your email welcome sequence. A well-crafted welcome sequence not only introduces your audience to your work but also establishes a strong relationship with new subscribers from the outset.

People discover new businesses through various channels, and you can't always predict how someone will enter your world. However, you can ensure that every new subscriber receives a personalized and welcoming experience.

It's crucial to move past outdated "nurture sequences" that yield minimal results. If you lack an automated welcome sequence—typically comprising 5 to 7 emails for new subscribers—you are missing out on a significant revenue opportunity and a reliable means of developing long-term customer relationships.

Before embarking on any other projects, prioritize creating your welcome sequence.

As you prepare to launch or enhance your email list, I have something special for you. I've developed a five-day email welcome sequence challenge, meticulously crafted over several months. I call it "One Welcome Workweek."

The right welcome sequence can cover all your living expenses automatically. During this five-day challenge, I'll guide you through the process of constructing a sequence that fosters trust and engagement, while also promoting your top offerings while you sleep. Additionally, you'll improve your email deliverability with major servers—all through one automated sequence that you can create within a week.

Join the five-day One Welcome Workweek Challenge here.

This isn't the same old "nurture sequence" your grandmother might have used. That outdated approach is no longer effective. Your email welcome sequence can work far more efficiently for you.

If you're looking to expand your creative business, establishing your email list is crucial before you lose the attention of valuable readers. Relying solely on social media is insufficient. Start building your list before you find yourself needing it. Once that need arises, it may be too late.

Secure your spot in the One Welcome Workweek Challenge. We're excited to have you join us!

Chapter 2: Valuable Resources for Creative Entrepreneurs

In the video "Why Finishing Creative Work is Hard (And How To Do It Anyway)," we explore common struggles in completing creative tasks and offer strategies to overcome them.

The second video, "How to Stay Motivated to FINISH what you Start | Creative Project Q&A," provides insights on maintaining motivation throughout your creative projects.

August Birch, also known as the Book Mechanic, is a blue-collar course creator, marketing coach, and author hailing from Michigan, USA. With over 20 years of experience as an email marketing expert for writers and creators, August assists independent creators in producing work that sells effectively. When not immersed in writing, he enjoys spending quality time with his wife and son, crafting with his hands, carrying a pocket knife, and using a safety razor for shaving.