Section 1.1: The Bully

This type of creator would metaphorically slap you in the face with their courses if they could. They communicate in a straightforward manner and don't hesitate to point out that your life might be one big failure. They believe their path is the only way to success, attributing it solely to their own efforts.

Cue the eye roll.

Let’s be honest—sometimes, luck plays a significant role. While hard work and merit are crucial, external circumstances can also heavily influence success.

Section 1.2: The Overly Technical Guru

These creators are often kind and eager to help... that is, if you can decipher their jargon. Their technical explanations sound groundbreaking, but to me, they might as well be speaking Mandarin.

When I attempt something slightly technical, I usually rely on the internet for guidance. I end up following a tutorial, only to encounter a term I don't grasp. This leads me down a rabbit hole of explanations until I give up and consider living a simpler life, far removed from technology.

This isn’t a critique of tech-savvy individuals; their knowledge is commendable—even if I struggle to understand it.

Section 1.3: The Relatable Pet Parent

Usually a cat lover, this creator makes at least six figures and plans to leave their wealth to their beloved pets. They’re my personal favorite because they make me feel like I could achieve similar success. Quirky yet professionally palatable, they charm their audience without flaunting their accomplishments.

But don’t be fooled—behind the scenes, they’re always strategizing and staying a step ahead, much like a modern-day Oprah.

Section 1.4: The Clickbait Con Artist

You’ve drained too much of my time, you clickbait creator. Your content is akin to being offered a million dollars, only to find it’s all in Monopoly money.

You've had your share of attention; I'm moving on.

Section 1.5: The Aspiring Comedian

Ah, a category I can relate to! We are the earnest strivers, and I cherish that about us. Humor often feels forced in content, which is why I distinguish between “humor” and “comedy.” Humor is the lighter touch, while comedy is more intense.

Please, don’t resort to crass jokes in serious discussions about building a newsletter. Bob, you’re not Will Smith, and I’m not Chris Rock—let’s keep the humor appropriate.

While I’ve categorized these personas, they primarily reflect different approaches to content creation. The Bully and the Techy know their specific niches and cater to them. The relatable Pet Mom connects through shared experiences, while the Wannabe Comedian and Clickbait Bandit rely on shock value to engage their audience.

If you’re a creator, which approach resonates with you? Or if you aspire to create content, how would you position yourself?

Let’s be real—everyone needs to earn a living. I'm a nearly broke twenty-something trying to navigate my way in this world. Whatever approach you choose, as long as it’s ethical (looking at you, Clickbait Bandit), it could be worthwhile to embrace it.

Here’s a thought from Carrie Dagenhard about developing an online persona: “Consumers who have an emotional connection to a brand have a lifetime value more than 300% higher than those who don’t, according to a study by Motista.”

While Dagenhard speaks to businesses specifically, this insight applies to any content creator aiming to establish a brand. Personality is key—it creates lasting impressions. Connecting emotionally with your audience is a fantastic method to encourage investment in your content, whether in terms of time or money.

Even though I’ve jested about these various approaches, the fact that I wrote this article indicates they struck a chord with me emotionally. These strategies are memorable. In the crowded space of content creators, standing out is essential if you want to monetize your efforts.

Interested in short stories? Check out my book "Rationally Irrational" in e-book and hard copy formats.