Chapter 1: Introduction to Organic Principles

Since 1992, I've been involved in the organic food sector, selling and certifying products long before the digital age took off. Back then, the concept of organic was just emerging, with regulations being implemented in California and Europe. Despite its humble beginnings, the organic market has shown tremendous growth over the years, becoming a leading segment in retail.

After two years of dedicated writing and editing, I'm excited to announce the release of my book, Organic To The Core: Transform Your Business With The Six Principles Of Organic. This book explores how conventional products can harness the trust mechanisms that organic products have cultivated. It also delves into the reason customers often place their faith not in the product itself, but in verified information from independent sources.

We are all aware of the corporate jargon that surrounds us. The challenge is to cut through the noise. Let me guide you through this process:

Chapter 2: The Essence of Trust in Business

The book is designed to be a quick read, taking less than two hours to finish. Initially, it spanned 45,000 words, but thanks to my editor's expertise, we've streamlined it to a more concise 25,000 words. For those with Kindle Unlimited, it's available at no cost.

Reflecting on John Donne's poignant words, "No Man is an Island," I am reminded of the interconnectedness of life and the importance of those who supported me throughout this journey.

I want to express my heartfelt gratitude to several key individuals who played significant roles in the publication process:

1. Kevin Cook: My staunch supporter, who dedicated countless hours to assist me in writing and editing.
2. Dr. Sarah E. Brown: My book coach at Get Published Now, who guided me in refining my proposal and enhancing the book's media appeal.
3. Editing Team: Brianna Reisenwitz, Thais Lorena, Jason D Pettus, and Amethea Fae Ammiyao helped ensure my message was clear and well-structured.
4. Design Team: Opeyemi Ikuborije Olorunfemi crafted the text layout, while Ashish Joshi designed the captivating cover.
5. PR and Advertising Team: Muhammad Saad and Steve Stanley assisted in launching effective advertising campaigns on Amazon and disseminating press releases.

I also deeply appreciate the enthusiastic endorsements from Denis Hayes and Victoria Wieck, which further validate the book's significance.

Denis Hayes states, "If you want to align your company, your brand, and your products with an authentic organic future while optimizing growth and revenue — Organic to the Core is the pragmatic, detailed guide you've been looking for."

Victoria Wieck adds, "This book is a practical guide to building brand loyalty and boosting profits without expensive advertising. Donald shares timeless tips that save entrepreneurs valuable time and resources."

You can preview a sample of the book [here](insert_link).

I sincerely thank everyone for their unwavering support!

Donald

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