Chapter 1: The Anticipation of Apple VR

Recently, developers received a communication from Apple, indicating that the annual WWDC event is just around the corner. The message hinted that they would soon have the opportunity to "code new worlds" after the conference.

This phrase, which also appears on Apple's official website, strongly suggests we could be witnessing the introduction of a new operating system for VR/AR/mixed reality, potentially named 'xrOS.' However, it’s also plausible that this is merely a clever marketing tactic from Apple’s PR team. After all, Tim Cook and his colleagues have a history of generating hype that sometimes doesn’t align with reality.

Despite the excitement, I remain unconvinced that this is the right direction for Apple at a time when AI has significantly outpaced AR in both functionality and public interest. Nevertheless, I thought it would be interesting to speculate on what Apple might actually unveil concerning VR.

Section 1.1: Timing of VR for Apple

I've been pondering whether it's the right moment for Apple to dive into the VR space.

Subsection 1.1.1: VR Gaming as a Key Focus

Given the dual-screen nature of a VR headset, gaming seems like an obvious area for exploration. Although I have yet to experience VR gaming myself, I’ve heard from those who have that it's incredibly immersive. If Apple is indeed preparing to showcase some form of iGoggles, gaming will likely take center stage.

Why This Could Be Exciting

Apple has a strong foothold in mobile gaming, with the iPhone and iPad accounting for 58% of total mobile gaming revenue in 2021, bringing in over $52 billion. Developers continue to flock to Apple's platform, despite the 30% cut on game sales and in-app purchases. The idea of introducing a new, immersive type of casual gaming is thrilling, provided it’s accessible to a broader audience.

Potential Drawbacks

However, the relationship between gaming and virtual reality has historically been rocky. VR gaming has often appealed to a niche market, requiring significant financial investment and a willingness to don cumbersome headsets. With rumors suggesting that Apple’s first headset could cost around $3,000, it seems we may be far from achieving widespread accessibility for VR gaming.

Chapter 2: VR in Fitness

Video Description: This video explores the truth about Apple Vision Pro, discussing its potential impact on gaming and other applications.

A New Frontier for Fitness

Apple has made remarkable advances in fitness technology, particularly with the Apple Watch and the launch of Fitness+ in 2020, which has redefined home workouts. Consequently, it makes sense to assume that any VR product from Apple will integrate with their fitness offerings.

#### Exciting Possibilities

Imagine being able to experience a virtual climb up Box Hill while on a stationary bike or running through the Australian outback without the harsh sun beating down. The prospect of engaging in guided meditation within a virtual environment is also quite intriguing.

#### Challenges to Consider

On the downside, I find it hard to picture strapping a device to my face during a workout. The combination of weight and heat could turn a workout into an uncomfortable ordeal. Moreover, the hygiene aspect raises concerns; one can't toss a VR headset into the wash along with sweaty gym clothes.

Chapter 3: Business Applications of Apple VR

Video Description: This video discusses misconceptions surrounding the Apple Vision Pro, shedding light on its true capabilities.

Corporate Potential

In this section, I'll explore how Apple VR might be utilized in business settings. Given the anticipated price of Apple’s VR product, it's likely that businesses will be among the first to adopt this technology. Apple will undoubtedly showcase its transformative potential across various industries.

The Good and the Bad

Virtual and augmented reality have already begun to make waves in corporate environments, and Apple's entry into this field will likely please businesses already integrated into its ecosystem. However, with a potential price tag of $3,000, it's hard to envision small businesses or casual users investing in such technology, which could lead to a public relations challenge for Apple.

Concluding Thoughts

There remains a possibility that WWDC will not unveil anything related to VR or mixed reality. The phrase "code new worlds" might simply refer to the new experiences developers can create with existing Apple products.

As we await WWDC, I maintain a cautious skepticism regarding what we might see.