# The Power of Business Cards in Securing Freelance Opportunities
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Chapter 1: The Importance of Business Cards
Let me share some crucial insights with you. Since my early adulthood, I’ve always kept business cards on hand. I’m not swayed by what social media suggests or what friends might say; I firmly believe in the importance of carrying business cards.
My card features my photo, all my contact details, and links to my social media profiles. The reverse side showcases a collection of amusing and creative job titles that my friends and I devised years ago. Why include this? Because I’ve learned that when people receive a card, they typically glance at the front and then flip it over to see what’s on the back. Utilizing that space for something entertaining creates a memorable moment when I hand over my card.
I’ve distributed my cards to countless individuals, and I always keep them in a dedicated card case. There are fantastic options available now; I once had one resembling a small briefcase, but after the hinges wore out, I opted for a sleek leather coin purse that fits perfectly. It looks elegant, zips shut, and I store any new cards I receive inside until I can update my contact list on my laptop.
Whenever I exchange cards, I make it a point to follow up with an email. Here’s an example of what I typically send:
Subject: Great to Meet You!
Jim,
This is Dixie the Pixie. It was wonderful to connect with you today! I’ve added you to my contacts and will reach out in the next two weeks after wrapping up the project we discussed. I’m excited about the possibility of collaborating soon; the idea of Bears in Kitchens still cracks me up! Have a fantastic day!
Best,
Dixie the Pixie
By sending this email, I establish a connection that makes it easier for them to remember me when they see my name in their inbox later.
Section 1.1: My Big Freelance Opportunity
Let me share a story about how my business cards led to a significant freelance opportunity. I attended a cocktail reception where the conversations were rather dull. During the event, a woman expressed her desire for me to attend a women's seminar she was hosting. I agreed and handed her my card. When she flipped it over, she burst into laughter and began reading some of my quirky job titles to those nearby, including “Empress of the Universe.” This amused the surrounding group, and a man next to me asked for my card, expressing interest in collaborating on a writing project.
After exchanging cards, I followed up with my usual email approach. He responded, and after a few exchanges, we arranged a phone call. This led to an offer for me to ghostwrite twelve articles for a magazine, with a payment of $300 per article!
Since that encounter, I have leveraged my business cards in various ways—dropping them in bowls at restaurants for raffles, leaving them with airport agents for lost items, and even at beauty supply stores for special orders.
Section 1.2: The Professional Edge of Business Cards
A business card is infinitely more impressive and memorable than hastily scribbled contact information on scrap paper. It signifies professionalism and encourages others to treat you accordingly. Additionally, people are much more inclined to keep a business card than a random piece of paper.
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Chapter 2: Enhancing Your Freelance Journey with Video Resources
Discover effective strategies for landing your first freelance job on Upwork with our informative video.
This step-by-step tutorial is designed for beginners in 2024, providing essential tips to kickstart your freelance career.